Contact
Relats

Staying ahead
of the curve.

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Client
Relats
My role
CDMO — Brand Director & Project Lead
Partner
In collaboration with Firma
Sector
Sustainable mobility · Automotive · Energy
Scope
Strategy · Identity · Digital
Who is Relats

Relats protects what moves the world. From e-mobility and automotive to wind energy, it engineers innovative, safety-driven covering solutions trusted by industries across the globe.

The mark, in motion
The definition

“We are your global trusted partner in innovative and safety covering solutions.

Brand film
01 · The challenge

Engineering ahead of its image.

Relats isn’t just a manufacturer — it’s a partner protecting what moves the world, from e-mobility to wind energy. But its brand read like a component supplier, not the innovation-led leader it has become.

Positioning
Join the ride campaign
02 · The idea

Anticipating what’s around the bend.

One line to lead everything — a confident story built on partnerships with industry leaders and innovators who share a commitment to excellence and cutting-edge technology.

Strategy
Relats brand on screen
03 · The build

A vivid system — on every screen.

Orange, electric blue and green over warm greys, a colour-overlap mark and a fast, scalable website. Technical where it matters, human where it counts.

Identity · Digital
EMI shielding sleeve
Made visible

Protection you
can see.

From electromagnetic shielding to extreme heat and abrasion, Relats’ covering solutions perform where it’s invisible — so we made the engineering the hero of the story.

The brand, online

Now live
on the web.

See it in action
relats.com
Relats website
The system · Colour & type

The real Relats palette — primary, accent and neutral.

Orange#FF5710
Black#1C1C1C
Blue#3131FF
Green#42CC8B
Orange 02#FF9E2C
Ultimate Grey#E0DBD7
Warm Grey#F5F1ED
White#FFFFFF
Aa
Relats’ typefaces
RoobertDisplay / UI
DM MonoTechnical data
Selected work

In the field.

Top Tier Products — Landing Page

Recognised by Awwwards
Awwwards
Social
App
Workplace
Performance
Merchandise
Product site
Landing
Mobile
Last but not least

One analytics language for every internal app.

We defined a set of Analytics Guidelines — shared dashboards, metrics and data-visualisation rules — so every internal application speaks the same language. Consistent, legible, and built to scale across the organisation.

data.relats.com
Relats Data Center dashboard