Staying ahead of the curve.
Relats protects what moves the world. From e-mobility and automotive to wind energy, it engineers innovative, safety-driven covering solutions trusted by industries across the globe.
“We are your global trusted partner in innovative and safety covering solutions.”
How we did it
Engineering ahead of its image.
Relats isn’t just a manufacturer — it’s a partner protecting what moves the world, from e-mobility to wind energy. But its brand read like a component supplier, not the innovation-led leader it has become.
Positioning
Anticipating what’s around the bend.
One line to lead everything — a confident story built on partnerships with industry leaders and innovators who share a commitment to excellence and cutting-edge technology.
Strategy
A vivid system — on every screen.
Orange, electric blue and green over warm greys, a colour-overlap mark and a fast, scalable website. Technical where it matters, human where it counts.
Identity · Digital
Protection you can see.
From electromagnetic shielding to extreme heat and abrasion, Relats’ covering solutions perform where it’s invisible — so we made the engineering the hero of the story.
Now live on the web.
The real Relats palette — primary, accent and neutral.
- Roobert Display / UI
- DM Mono Technical data
In the field.
One analytics language for every internal app.
We defined a set of Analytics Guidelines — shared dashboards, metrics and data-visualisation rules — so every internal application speaks the same language. Consistent, legible, and built to scale across the organisation.
