Great products that deserve a stronger brand.
Many food companies have a product people love and a brand that hasn’t kept up: packaging that changed piece by piece over the years, a website nobody updates and a story that only lives in the family. On a crowded shelf — or a retailer’s listing — that costs sales.
People love the product. The brand doesn’t tell them why.
Three signs your brand is holding you back.
On the shelf, you blend in
Your range grew one product at a time and now every pack looks a little different. Next to the competition, nobody sees a single brand.
Retailers decide for you
Buyers and distributors see a supplier among many. Without a clear brand you negotiate on price — or end up making their private label.
Online, you don’t exist
New consumers, export buyers and young talent look you up online and ask AI assistants. If your story isn’t there, competitors with clearer brands get the attention.
From the recipe to the shelf — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, sales and key retail clients, one workshop and a deliverable session: who you are, who buys you and the idea that makes you the obvious choice.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice, with a packaging system that brings the whole range together. Progress sessions and a final presentation. Photography or 3D renders add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — products, recipes, where to buy, B2B area if you need one — built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for retailers, trade fairs, social and the end consumer.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Casa Tarradellas · Mercadona · Desigual · Glovo · Almirall · MartiDerm · Repsol
What food companies ask us.
Do you also design the packaging?
Yes — as part of the brand. We create the identity and the packaging system so the whole range works together on the shelf, and we direct the photography and the adaptations for each product.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.