Products built for adventure. Brands worth following.
In outdoor and sport, people don’t just buy a product — they buy into a way of life. Many brands here are built by founders who live it, with excellent engineering and a loyal core of fans. But the brand stays in the workshop: a catalogue website, product shots and a community that grows by word of mouth, while better-told competitors take the attention.
People don’t buy gear. They buy what it lets them live.
Three signs your brand is holding you back.
You sell specs, not the experience
Weight, materials and torque matter, but nobody dreams in datasheets. If your brand doesn’t show where the product takes people, you end up competing on price with every import.
Your community has outgrown your brand
Owners, riders and racers already share your products online. Without a clear identity and content system, that energy never turns into a brand others recognise and follow.
Discovery happens without you
Buyers watch reviews, compare on Google and ask AI assistants before they commit to a van, a rig or a piece of gear. If your story isn’t clear online, you’re not on the list.
From the workshop to the wild — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with the founders, product, sales and key dealers or ambassadors, one workshop and a deliverable session: who your community is, where you compete and the idea that makes people want to belong.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice for product, packaging, events and social, with art direction for photo and film. Progress sessions and a final presentation. 3D renders, photography or extra content add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — e-commerce, product configurator, dealer locator or owners’ area if you need them — built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand or a new product, with a brand video — for the community, dealers, events, social and the end customer.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Julià (premium adventure vans) · Induktor (sim racing hardware) · Relats · Desigual · Glovo · Repsol
What outdoor and sport brands ask us.
Can you help us build a community around the brand?
Yes — through the brand and its content. We define the story and tone a community can rally around, create the content, social and campaigns that keep it going, and build an e-commerce designed to take people from inspiration to purchase.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.