Your product moves fast. Your brand should too.
Tech companies grow faster than their brand. The logo was made for the first pitch, the website was built in a weekend, and now customers, investors and the people you want to hire see a smaller company than the one you have.
The product is ready for the next stage. Is the brand?
Three signs your brand is holding you back.
You still look like the MVP
Customers and investors judge in seconds. A brand that looks early makes a mature product look risky.
Nobody explains it the same way
Founders, sales and the website describe the product differently. Prospects don’t get it — and don’t buy.
AI doesn’t recommend you
Buyers ask ChatGPT, Claude or Perplexity for tools and partners. If your positioning isn’t clear and well documented online, they name your competitors.
From the pitch deck to the product — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with founders, sales and key customers, one workshop and a deliverable session: positioning, story and the one line everyone can repeat.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice that work in the product, the deck and the market. Progress sessions and a final presentation. 3D or motion add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — fast, easy to update, no templates — built to convert and to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for customers, investors, social and the next hire.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Instellar · Induktor · SAP · Seidor · Glovo · Relats · Bunnker
What tech founders ask us.
Can you act as our fractional CMO?
Yes. Until you hire your own CMO, we can lead marketing part-time: positioning, brand, website, performance and the team — with the same senior people who build the brand.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.