You power the transition. Your brand should explain it.
Energy is one of the fastest-changing sectors in Europe — and one of the hardest to tell apart. Every company promises clean, efficient and sustainable. Behind it there is real engineering, but the website speaks to engineers, the sustainability report to auditors, and investors, partners, customers and talent are left to work out on their own why you matter.
Everyone says sustainable. Few can show what it means.
Three signs your brand is holding you back.
Your story is too technical
Megawatts, certifications and datasheets convince engineers, not boards, investors or end customers. If non-experts can’t explain what you do, your best work stays invisible.
You look like everyone else
Green gradients, wind turbines and “a sustainable future” in every pitch. When the whole sector looks the same, tenders and partnerships come down to price and size.
Investors and talent can’t place you
Investors, partners and engineers look you up on Google and ask AI assistants before they reply. If your positioning isn’t clear online, larger players take the conversation.
From the plant to the boardroom — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, engineering, sales and key partners, one workshop and a deliverable session: where you compete, who you need to convince and the idea that makes your technology easy to understand.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice for sites, fleet, documentation, tenders and trade-show stand — and a way to explain technical and sustainability work without jargon. Progress sessions and a final presentation. 3D renders, photography or extra content add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — solutions, projects, an investor or partner area and a custom back office if you need one — built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for investors, partners, trade fairs, social and the people you want to hire.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Protecting what moves the world.
Relats engineers technical covering solutions for wind energy, e-mobility and automotive. We repositioned it from component supplier to global partner in innovative, safety-driven solutions — strategy, identity and a new digital platform.
See the Relats caseRelats · Repsol · Girbau · Seidor · SAP · Santander · Almirall
What energy companies ask us.
Can you make our technology understandable to non-experts?
Yes — it’s a core part of the work. The strategy defines what each audience needs to hear; the brand, website and content turn engineering and sustainability work into a clear story for investors, partners, customers and talent, without losing technical rigour.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.