Brands that must be rigorous and still feel human.
Health brands walk a fine line: they have to earn the trust of doctors, pharmacists and regulators, and still connect with patients and consumers. Many end up cold and generic — or warm but not credible.
Science you can trust. A brand people actually feel.
Three signs your brand is holding you back.
You look like everyone else
White, blue and a molecule. In the pharmacy and online, your brand is hard to tell apart from the competition — and so is your science.
Two audiences, two brands
What you say to professionals and what you say to consumers don’t match. The brand feels different in every channel.
Patients ask AI first
People research symptoms, ingredients and products with Google and AI assistants. If your brand isn’t clear and well documented, others are recommended instead.
From the lab to the pharmacy — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, medical, marketing and sales, one workshop and a deliverable session: what you stand for, for professionals and for consumers.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice that are rigorous and warm — for pack, pharmacy, congress and digital. Progress sessions and a final presentation. Photography or 3D renders add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — product information, professional area if you need one — built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for professionals, the pharmacy channel, social and the end consumer.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Almirall · MartiDerm · Desigual · Casa Tarradellas · SAP · Seidor · Repsol
What health companies ask us.
How do you handle regulated communication?
With your medical, regulatory and legal teams from the start. We build the brand and the messages with them, so it is rigorous and compliant without losing warmth.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.