A new collection every season. The same brand every time.
Fashion moves at the speed of the feed. Collections, drops, collaborations and sales follow one another, and each campaign pulls the brand in a new direction. Stores, e-commerce, wholesale and marketplaces each tell a slightly different story. The result: plenty of noise, little memory — and customers who buy the discount instead of the brand.
Collections change every season. The brand shouldn’t have to.
Three signs your brand is holding you back.
You sell on discount
If customers only come back for the sales, they’re buying the price, not the brand. Every markdown teaches them to wait — and eats into your margin season after season.
Every channel tells a different story
Store, e-commerce, wholesale, marketplaces and social each look a little different. Without a clear brand system, customers meet a different company at every touchpoint.
Online, others tell your story
Customers discover brands on Google, on social and, more and more, by asking AI assistants. If your story isn’t clear online, marketplaces and resellers become the face of your brand.
From the collection to the checkout — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, design, retail and e-commerce, one workshop and a deliverable session: who your customer really is, where you compete and the idea that holds every collection together.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice, with art direction for collections, labels and packaging, stores and social. Progress sessions and a final presentation. Photography, film or extra content add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — e-commerce, lookbooks, store locator or a wholesale area if you need one — built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand or a new collection, with a brand video — for stores, wholesale partners, social and the end customer.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Desigual · Mercadona · Glovo · MartiDerm · Casa Tarradellas · Santander · SAP
What fashion brands ask us.
Do you also create the content for each collection?
Yes. We set the brand’s art direction and can direct the photography, film, campaigns and social content for each collection — so every season feels new and still clearly belongs to the same brand.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.