Industrial companies that have outgrown their brand.
Most industrial companies we meet are better than they look. Decades of engineering, quality and loyal clients — presented with a logo from another era, a catalogue website and a story only the founders can tell.
The company kept moving forward. The brand stayed behind.
Three signs your brand is holding you back.
You read like a supplier
Buyers, engineers and distributors see a component maker — not the partner, the technology or the leadership you’ve built.
Sales carries the brand
Your team explains the company in every meeting, because the website, the catalogue and the trade-fair stand don’t do it for them.
Abroad, you start from zero
International buyers, new markets and young talent find a company that looks smaller than it is. And when they ask Google or an AI assistant, clearer competitors get the mention.
From the plant to the trade fair — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, sales and key clients, one workshop and a deliverable session: how you are seen, who you really are, and the one idea that makes you win.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice for plant, fleet, packaging, catalogue and stand. Progress sessions along the way and a final presentation. 3D, photography or extra content add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — no templates — with progress reviews until launch. Built to be found by Google and by AI assistants. More time if it includes a back office.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — catalogues, trade fairs, sales decks and social, and your team ready to use it.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
From component supplier to global partner.
Relats engineers technical covering solutions for e-mobility, automotive and wind energy. Its brand read like a parts supplier. We repositioned it as a global partner in innovative, safety-driven solutions — strategy, identity and a new digital platform.
See the Relats caseGirbau · Relats · Repsol · SAP · Seidor · Almirall · Glovo · Mercadona · Casa Tarradellas
What industrial companies ask us.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.