Automotive companies moving faster than their brand.
Automotive is changing faster than ever: electrification, new players, software, buyers who research everything online. Many component makers, converters and dealer groups still present themselves as they did ten years ago — spec sheets, stock photos and a logo nobody remembers.
The product evolved. The brand is still last year’s model.
Three signs your brand is holding you back.
You compete on specs and price
If OEMs, distributors and buyers only compare datasheets and prices, your brand isn’t doing its job: the value of your engineering, quality and service gets lost.
Every dealer tells it differently
Distributors, dealers and installers explain you in their own way. Without a clear brand system, you look different at every point of sale.
The end customer doesn’t know you
From aftermarket parts to vans and campers, buyers search, compare and ask AI assistants before they talk to sales. If you’re not clear online, you’re not on the shortlist.
From the workshop to the showroom — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, sales and key OEM or dealer clients, one workshop and a deliverable session: where you compete, who you really are and the idea that makes you win beyond the spec sheet.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice for product, packaging, fleet, dealership and trade-show stand. Progress sessions along the way and a final presentation. 3D renders, photography or extra content add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — product catalogue, configurator or dealer locator if you need them — with progress reviews until launch. Built to be found by Google and by AI assistants.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for dealers, distributors, trade fairs, social and the end customer.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
Protecting what moves the world.
Relats engineers technical covering solutions for e-mobility, automotive and wind energy. We repositioned it from component supplier to global partner in innovative, safety-driven solutions — strategy, identity and a new digital platform.
See the Relats caseRelats · Julià (premium adventure vans) · Induktor (sim racing hardware) · Repsol · SAP · Seidor · Glovo
What automotive companies ask us.
Can you work with our dealer and distributor network?
Yes. We design the brand so that dealers, distributors and installers can apply it consistently — guidelines, templates and point-of-sale and digital assets — and we include them in the launch plan.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.