“How much does it cost?” is usually the first question, and fairly so. The problem is that many agencies don’t answer it until the third meeting. Here it is, openly.
What a rebrand actually is
A rebrand isn’t just a new logo. It has three parts, and you don’t always need all of them:
- Strategy — who you are, who you work for and why they should choose you. Everything else rests on it.
- Brand identity — logo, colours, typefaces, tone of voice and how it’s applied everywhere: catalogue, trade-fair stand, fleet, packaging, social.
- Website — where clients, distributors, talent… and AI assistants meet you first today.
Many industrial companies don’t need to change their name or logo: what needs to change is the positioning and the story. We’ll know after the strategy.
Guide prices by company size
| Phase | Duration | €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + video | optional | ~€5k | €7–8k | ~€10k |
Why does it change with size? A bigger company has more markets, more product lines, more people to interview and more materials to apply the brand to. With many assets — 3D renders, photo shoots, lots of content — budget and timing go up.
How long it takes
- Strategy: two weeks to a month, depending on how complex the company is.
- Identity: about two weeks.
- Website: a month of work; two if it’s complex or needs a back office.
Strategy and brand can be ready in little over a month.
What the process looks like
- Initial interviews with management, sales and key clients.
- One workshop to align the leadership team.
- A deliverable session for the strategy.
- Identity: time to work, progress sessions and a final presentation.
- Website: UX/UI, design and development, showing progress until launch.
Why we don’t build on WordPress or Webflow
Templates never quite fit and, over time, become expensive to change. We prefer custom, lightweight websites with simple maintenance — and, when needed, a custom back office that is much faster to work with. We also build them to be found by Google and by AI assistants (GEO).
FAQ
Can we do just one part?
Yes. Many companies start with the strategy and decide from there.
What if our budget is lower?
Tell us. We adapt the scope so it makes sense.
Want to know whether your company needs a rebrand? Write to [email protected] or see how we work with industrial companies.
