Clear answers. No small print.
Guides for companies of €1M–€200M: what a rebrand is worth, when it makes sense, what it costs and how your website gets you found by Google and AI.
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What a rebrand is actually worth to a mid-sized company
A rebrand pays back in five places: price, sales, talent, new markets and valuation. Where the value comes from, when it doesn’t pay, and how to measure it.
Why rebrandIndustrial & B2B · 3 min read - 02
Why B2B buyers choose the brand they already know
Most business buyers aren’t in the market today. When they are, they start with the names they already know. What that means for an industrial company’s brand.
Why rebrandIndustrial & B2B · 2 min read - 03
5 signs your company’s brand has fallen behind
How to tell whether your brand still represents the company you are today: five signs we see every week in industrial and family businesses — and what to do.
When to actFamily business branding · 2 min read - 04
Refresh or rebrand? How to know how far to go
Not every brand needs to start from zero. How to tell whether you need a refresh, a repositioning or a full rebrand, and what each one changes and keeps.
When to actFamily business branding · 2 min read - 05
How much does a rebrand cost for an industrial company (and what’s included)
Guide prices and timings for brand strategy, identity and website for companies of €1M–€200M, by company size. No small print.
Cost & timingIndustrial & B2B · 2 min read - 06
What a brand strategy actually is (and what you get at the end)
Brand strategy without jargon: the questions it answers, how it is done in two to four weeks and the deliverables a management team should expect.
How it worksIndustrial & B2B · 2 min read - 07
Your website is the first meeting. Is it ready?
Before anyone calls you, they have seen your website. What a B2B website has to do today, for clients, distributors, talent and AI assistants, and the signs it no longer does.
Website & GEOB2B websites · 2 min read - 08
Custom website or WordPress: what’s right for an industrial company?
Template or custom build? Timings, costs, maintenance and how Google and AI find you. An honest comparison for companies of €1M–€200M.
Website & GEOIndustrial & B2B · 2 min read - 09
How AI assistants decide which companies to recommend
When a buyer asks ChatGPT or Perplexity for suppliers, some companies get named and others don’t. What GEO is and the practical steps that make a B2B company easier for AI to find and cite.
Website & GEOGEO — Generative Engine Optimisation · 2 min read