Clients, distributors, engineers, candidates and investors all visit your website before they talk to you. Most of them leave without writing. The website decides whether they come back.
Who visits it
- Clients comparing suppliers.
- Distributors abroad deciding whether you are worth representing.
- Engineers checking specifications and certifications.
- Candidates deciding whether to apply.
- Investors and banks trying to understand the company.
- AI assistants summarising who you are for someone who asked.
What it has to do
- A clear first screen: who you are, for whom and why you, in one sentence.
- Proof: cases, clients, certifications, numbers.
- A page per audience or sector, so each visitor finds their own reason.
- An easy next step: real people, a direct email, a clear call to action.
- Speed: fast on a phone, in every language you sell in.
- Structure for search and AI: clear headings, real answers, structured data.
Signs it no longer works
- You send PDFs instead of links.
- It still shows services you no longer offer.
- Your team avoids sharing it.
- It brings few or no enquiries.
- It is in one language, and you sell in three.
- Every change depends on the agency.
A brand without a website is half a brand
Most people meet the new brand on the website first. Launching a new identity on an old website sends two messages at once, and buyers believe the older one. That is why we design the brand and the website together.
How we build them
Custom, lightweight and simple to maintain, with a back office when you need one. UX/UI, design and development with regular reviews, built to be found by Google and by AI assistants. A website takes around a month, two if it is complex or needs a back office. If you’re weighing up a template, read custom website or WordPress.
FAQ
Should we do the website before the brand?
No. The website depends on the strategy: what you say, to whom and in what order. With the strategy clear, the website goes much faster.
Can we keep our current website and just update it?
Sometimes. We look at what works first and decide together.
Want to know what your website is costing you? Write to [email protected].
