When buyers ask AI who to call, make sure it names you.
Buyers no longer start with ten blue links. They ask ChatGPT, Claude, Perplexity, Gemini or Google’s AI answers for a supplier, a partner or a shortlist — and get a handful of names back. Assistants recommend the companies they can read and understand. If your website doesn’t say clearly who you are, what you do and for whom, you’re not in the answer.
Ranking on Google is no longer enough. You need to be the answer.
Three signs AI is leaving you out.
Ask ChatGPT about your sector
Ask an AI assistant for the best suppliers in your field. If it names your competitors — or describes you wrongly — your buyers are getting the same answer.
Machines can’t read your website
The key information lives in PDFs, images or a slider. With no structured data and no clear entity, assistants can’t tell what you do, for whom or where.
The door is closed to AI
An old robots.txt or a security setting blocks AI crawlers, or Bing has never properly seen your website — and Bing feeds ChatGPT search and Copilot.
From invisible to cited — step by step.
- 01
Audit
Starting pointWe ask the assistants what they say about you and your competitors, and review your website, robots.txt, structured data and Search Console: what AI can read, what it can’t, and what it gets wrong.
- 02
Content & structure
Built into the websiteClear entity information — who you are, what you do, for whom and where — and FAQ content that answers the questions your buyers really ask, in every language you sell in.
- 03
Structured data, llms.txt & crawlers
Built into the websiteSchema.org structured data, an llms.txt summary for AI assistants, AI crawlers allowed in robots.txt, and Google Search Console and Bing Webmaster Tools set up. The same approach we use on our own website.
- 04
Monitoring
OngoingWe check how assistants and search engines describe you, and keep content and data up to date as your company, your offer and the AI tools change.
Relats · Bunnker · Instellar · Induktor · SAP · Seidor · Glovo · Repsol · Girbau
What companies ask us about GEO.
Can you guarantee we appear in ChatGPT?
No — and nobody honestly can. AI assistants decide their own answers, and those answers change. What we do is make your company clear, well documented and crawlable, so ChatGPT, Claude, Perplexity, Gemini and Google can find you, understand you and cite you. It’s the same approach we use on our own website.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.