A new generation. A brand ready for it.
Family businesses are built on decades of work, trust and pride. When the next generation takes over — or the company starts selling abroad, or a partner comes in — the brand often still speaks for the past: the founder’s logo, a story nobody has written down, and a website no one feels is theirs.
Keep what made you. Open what comes next.
Three signs it’s time to renew the brand.
The brand belongs to another era
It worked for the founders’ generation. The new management, clients and markets see something that no longer matches the company.
The story lives in a few heads
The values, the history and what makes you different are known by the family — but not by new employees, new markets or the people searching for you online.
Talent doesn’t see a future
Young engineers, managers and sales people choose employers by their brand. If yours looks dated, they choose a company that looks ready for tomorrow.
From the founders to the next generation — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with the founders, the next generation, management and key clients, one shared workshop and a deliverable session: what must stay, what must change and the idea that unites both.
- 02
Brand identity
From 2 weeksAn evolution or a new identity — logo, visual system and tone of voice — that respects the history and opens the future. Progress sessions and a final presentation. Photography or 3D add time.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development — the company, its history and its products — built to be found by Google and by AI assistants, and easy for the new team to maintain.
- 04
Launch
OptionalA launch plan for the new brand, with a brand video — for the team first, then clients, partners, social and the people you want to hire.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
A company ahead of its image.
Relats engineers technical covering solutions for e-mobility, automotive and wind energy — but its brand still read like a parts supplier. We repositioned it as a global partner in innovative, safety-driven solutions: strategy, identity and a new digital platform.
See the Relats caseRelats · Girbau · Casa Tarradellas · Bunnker · Almirall · MartiDerm · Repsol
What family businesses ask us.
How do you handle the founders and the next generation?
We listen to both. Separate interviews, one shared workshop and decisions taken together — so the new brand keeps what made the company and gives the new generation something they feel is theirs.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.