Ready for new markets. Is your brand?
At home, your reputation sells for you: people know the family, the factory, the quality. Abroad, nobody does. Buyers, distributors and partners meet you through a website, a catalogue and a stand — and decide in minutes whether you look like a serious international player.
At home they know you. Abroad, the brand speaks first.
Three signs your brand isn’t ready to travel.
It only works in one language
The name, the claim and the story were made for the local market. Translated word for word, they lose meaning — or say something else.
You look smaller than you are
Next to international competitors, a dated brand and website make a solid company look local and risky.
Foreign buyers can’t find you
They search Google and ask AI assistants in their own language. If your website isn’t built for each market, they never get to you.
From the local market to the world — one clear brand.
- 01
Strategy
2–4 weeksInitial interviews with management, export sales and key distributors, one workshop and a deliverable session: one positioning that works in every market you sell in.
- 02
Brand identity
From 2 weeksLogo, visual system and tone of voice that travel — tested for languages and cultures — for catalogue, stand and digital. Progress sessions and a final presentation.
- 03
Website, SEO & GEO
1–2 monthsUX/UI, design and custom development of a multilingual website, with SEO and GEO for each market, so buyers find you on Google and AI assistants in their language.
- 04
Launch
OptionalA launch plan for the new markets, with a brand video — for distributors, international trade fairs and social.
Clear timings. Clear budgets.
| Phase | Duration | Companies €1–10M | €10–50M | €50–200M |
|---|---|---|---|---|
| Strategy | 2–4 weeks | €2–3k | €4–7k | from €10k |
| Brand identity | from 2 weeks | €2–3k | €5–10k | from €15k* |
| Website, SEO & GEO | 1–2 months | ~€10k | €12–18k | from €20k |
| Launch plan + brand video | optional | ~€5k | €7–8k | ~€10k |
Guide figures, not fixed rates: we adapt to each company’s budget — tell us what you have and we’ll propose a scope that fits. *More with many assets: 3D, photography, content. Strategy and brand can be ready in little over a month.
From local supplier to global partner.
Relats engineers technical covering solutions for e-mobility, automotive and wind energy for industries across the globe. We repositioned it as a global trusted partner — strategy, identity and a new digital platform for an international audience.
See the Relats caseRelats · Girbau · Desigual · Glovo · SAP · Seidor · Almirall
What exporting companies ask us.
Do you work in other languages?
We work in Catalan, Spanish and English, and we build multilingual websites with SEO and GEO for each market. For other languages, we prepare the brand and the website so they can be adapted by native speakers — not translated word for word.
Do we have to change our name and logo?
Not necessarily. Often the name carries decades of trust and should stay; what changes is the positioning, the story and how the brand is applied. We recommend a full rebrand only when the strategy shows the current one is holding you back.
How long does it take?
Strategy usually takes 2 weeks to a month, depending on how complex the company is. A rebrand can be done in about 2 weeks. A website takes around a month — two if it is complex or needs a back office. 3D, photography or extra content add time. We work fast: strategy and brand can be ready in little over a month.
How much does it cost?
It depends on the size of the company and the scope. Companies of €1–10M: strategy €2–3k, brand identity €2–3k, website ~€10k. Companies of €10–50M: strategy €4–7k, brand identity €5–10k, website €12–18k. Companies of €50–200M: strategy from €10k, brand identity from €15k (more with 3D, photography or content), website from €20k. A launch plan with a brand video: around €5k, €7–8k for companies of €10–50M and around €10k from €50M. These are guide figures: if your budget is different, tell us — we adapt the scope.
What does the process look like?
Strategy: initial interviews, one workshop and a deliverable session. Brand: time to work, progress sessions and a final presentation. Then UX/UI, design and development, showing you the progress until the result is live. Cesc Callejas leads every project personally.
Do you build on WordPress or Webflow?
No. Templates never quite fit and become expensive to change. We build custom, lightweight websites with simple maintenance — and a custom back office when you need one, which is much faster to work with.
Do you work outside Catalonia?
Yes. We are based in Barcelona and work in Catalan, Spanish and English with companies across Spain and Europe, and with brands that sell worldwide.
Is your brand behind your company?
Tell us where you are. We’ll tell you honestly whether a brand project makes sense now.